Growth Marketer

Skills covered in University

About the role

Resend is growing fast, with over 3 million developers using it. Join the small marketing team as its first Growth Marketer, bringing visibility to the funnel, measuring what's working, fixing what isn't, and creating experiments.

What you'll do

• Own the acquisition funnel end-to-end: understand where sign-ups come from, which channels are accelerating or stalling, and why.
• Amplify externally what Resend builds internally: turn launches into extended reach without just throwing money at the problem.
• Optimize free-to-paid conversion: find the features that drive upgrades, and build the campaigns (drip, in-product, lifecycle) that surface them at the right moment.
• Improve landing pages with real data: get into the weeds of traditional SEO and AI recommendations (AEO/GEO).
• Evaluate paid spend: see how sponsorships, ads, and events affect distribution. Double down on what works, and consider dropping what doesn't.

What we're looking for

• Understand how developers think and how to market to them.
• Have owned free-to-paid conversion or lifecycle/activation before.
• Are genuinely analytical and comfortable with data, fluent in funnels and cohorts.
• Write clearly and ship fast: a v0 experiment this week beats a perfect plan next month.
• Think critically about a data point, and go deep into how that's measured.
• Can set up attribution and experimentation infrastructure yourself, not just brief someone else to.
• Can run lean and make a small budget go far.
• Understand that not every investment needs to have a short term effect.
• Have a technical background to make website changes on your own.
• Can work fully remotely from UTC-3 to UTC-8 time zones, with some travel for team offsites, conferences, meetups, and more.

Posted

9 hours ago · Jul 21, 2026