AI Search & Content Growth Marketer

Skills covered in University

About the role

Own how Eve shows up across AI answer engines and turn that visibility into a real growth channel. This is a scrappy, hands-on, individual-contributor role for someone who can get creative with content and distribution, using AI and technical skill to make things worth citing, not just things that exist.

What you'll do

• Drive Eve's strategy and execution for showing up across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.
• Create content built to get cited, not just published, delivering the pieces most likely to earn AI citations at scale, held to the same accuracy bar as everything else Eve publishes to attorneys.
• Build and maintain AEO measurement reporting. Track Eve's citation rate, share of voice, and visibility across AI answer engines against competitors in its category, and report progress against its AI-visibility goals.
• Shore up owned properties for AEO/GEO by auditing and improving eve.legal content so it's structured for AI retrieval: clear answers, FAQ and comparison content, schema and structured data, and citation-ready formatting.
• Get Eve into the conversations where citations originate, in collaboration across marketing and PR, such as review sites and legal-tech directories, plaintiff-firm and legal-ops communities, and legal-tech press and analysts.
• Run growth experiments across channels to test what actually moves citation rate and share of voice, like new content formats, distribution channels, and community placements.
• Brief and manage contractors across content creation, AEO, and technical SEO.

What we're looking for

• A track record of moving AI visibility and content growth metrics, such as AI citations, organic traffic, and qualified sign-ups. You can point to specific work and explain what you did, how you did it and why.
• A scrappy, ship-it mindset. You'd rather try something, measure it, and move on than spend a week on a strategy deck, and you've got a point of view on where SEO, AEO, and AI-native workflows are headed next.
• Working SEO knowledge: enough hands-on understanding of search, schema, and AI retrieval to know what's broken and what's worth fixing first.
• Strong writing skills. You can produce content good enough to publish for an audience of lawyers, identify strong angles and hooks, and hold a high-quality bar.
• Comfort with the tools of the job for AI visibility (e.g., Profound, Peec AI), content creation (e.g., Airops), and SEO and organic traffic (e.g., Search Console, Ahrefs/Semrush/GA4).
• Experience briefing and managing contractors and agencies. You know how to delegate without losing the quality bar.
• Bonus: experience in legal tech, B2B SaaS, or another skeptical/non-technical buyer audience; existing relationships with legal-industry communities, publications, directories, or analysts; coding or vibe-coding experience.

Posted

2 hours ago · Sep 30, 2026