AEO & GEO Lead

Skills covered in University

About the role

Own how Spring Health's brand and content perform across AI-powered search and discovery, spanning both its B2B and direct-to-consumer businesses. This is a technical, hands-on role: build and run the experimentation engine, test what improves crawlability, retrieval, visibility and citation, and connect that performance to traffic, demand and pipeline.

What you'll do

• Build and own Spring Health's company-wide AEO and GEO strategy, spanning both B2B employer and D2C member audiences.
• Test content, page structures, formats, sources, authorship signals and technical changes to understand what actually drives AI visibility and citation.
• Monitor how major AI and search platforms crawl, index, retrieve and cite Spring Health information.
• Partner with Web and Engineering to address technical barriers and improve structured data, schema, semantic HTML, internal linking, site architecture and crawlability.
• Own onsite/offsite content as discovery and experimentation surfaces.
• Extend visibility strategies across relevant third-party platforms and communities that influence AI-powered discovery and brand authority.
• Maximize the long-term discovery value of high-priority content and thought leadership.
• Ensure AEO and GEO standards are consistently applied across Spring Health's broader digital content ecosystem.
• Build and own the AEO scorecard. Connect AI discovery performance to traffic, demand and pipeline impact.
• Use AI and automation extensively to accelerate research, content development, testing, monitoring and analysis.
• Serve as the company-wide expert on AEO and AI discovery as the space continues to change.
• You'll work across communications, marketing, web and other teams to turn Spring Health's expertise into content that AI engines can find, understand and cite.

What we're looking for

• 5+ years of experience in technical SEO or search visibility, with full-time focus on AEO and GEO in recent years.
• Hands-on experience improving visibility across AI-powered search and answer engines such as ChatGPT, Gemini, Claude, Perplexity or Google AI experiences.
• A strong understanding of how search engines and LLM-based systems crawl, index, retrieve and cite web content.
• Technical fluency with structured data, schema/JSON-LD, semantic HTML, site architecture, rendering, canonicalization, internal linking and indexing.
• A strong experimentation mindset. You form a hypothesis, get something live, inspect what happened and make the next decision from the evidence.
• Experience with Google Search Console, Semrush, Ahrefs and AI visibility platforms.
• The ability to create and modify content when needed without relying on a traditional editorial production process.
• Strong AI fluency and experience using automation to accelerate research, creation, testing and analysis.
• The ability to brief and manage freelancers and internal subject matter experts to get work shipped quickly.
• Strong analytical judgment. The measurement in this space is still developing, and you need to be comfortable deciding what is signal and what is noise.
• The ability to work effectively with Web, Engineering, Data, Marketing and Communications teams.
• A track record of building new capabilities without waiting for someone else to hand you the playbook.
• Demonstrated ability to connect search and AI visibility performance to pipeline and revenue outcomes.
• Nice to have: experience with server logs or crawler analysis; basic HTML/CSS, Python or SQL, APIs and automated workflows; experience with proprietary research, or healthcare and other regulated categories. In-house B2B or B2B SaaS experience is strongly preferred.

Posted

1 day ago · Sep 29, 2026